10 Recommended Social Media Strategies

To be successful with social media applications, social media interactions should be treated the same as face to face interactions.   When it comes to successful strategies for Web 2.0 applications, various experts and sources (i.e.: Bauman, Fost, Gillin, Kanter, Sernovitz, etc.) agree with these ten main points:

1. Organizations should be active and regular but not excessive
2. Use techniques that start conversations and ask questions.
3. Allow an organization’s personality to show.
4. Do not only post when and where events are.
5. Ask for it the actions that are wanted from fans / friends / followers.
6. Present materials in a fashion that is specific to the arts medium.
7. Link Web 2.0 applications together to form unity when possible.
8. Match off line branding and online image.
9. Employ Word-of-Mouth-Marketing strategies as often as possible.
10. Know who the audience is.