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Board Activities Can Help Charities Bring In More Money
Chronicle of Philanthropy
September 27,
2012, 9:23 am
Charities are more likely to meet fundraising success when their
boards pursue at least seven types of fundraising activities, such as holding
events and seeking gifts from friends, according to a new study.
The
study—conducted by the Nonprofit Research Collaborative—assessed the use of
11 approaches to involving board members by examining the progress of
1,602 nonprofits in meeting their 2011 fundraising goals.
The
techniques studied were:
* Sharing
their contact lists.
* Seeking
contributions from friends or associates.
*
Securing sponsorships from companies.
* Making
personal introductions to potential donors.
*
Visiting prospective donors.
* Hosting
a fundraising event.
*
Allowing the use of the board member’s name in solicitations and other
materials.
*
Chairing fundraising events.
*
Thanking donors.
* Rating
prospective donors on their ability to give.
* Helping
develop fundraising plans.
The study
found that the power of board members to help nonprofits achieve their
fundraising goals varied by the nonprofit’s size:
*
Organizations with budgets under $3-million were more likely to succeed when
their boards helped in a wide range of solicitations.
* For
charities with budgets of $3-million to $10-million, the number of fundraising
activities pursued by trustees didn’t matter as much. But those who met their
fundraising goals were most likely to be successful when their trustees asked
others to give, allowed their names to be used in solicitations, or rated
potential donors on their ability to give.
* Among
charities with budgets of $10-million or more, getting the board personally
involved in reaching out to other supporters increased the chances of
fundraising success.
The
Nonprofit Research Collaborative is a coalition of nonprofits and companies
that focus on fundraising and nonprofit research.
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