Here's a reminder from our July 17, 2013 Blog.
Let's think of it like this:
No waiting. No decision process like through a government source, through a foundation, through a corporation. Take out a check book, write a check, hand it to you.
Most often we ask Individuals for gifts for the Annual Fund (yearly giving and gifts we hope for every year). The goal is to make these gifts progressive in size of time.
As fundraisers, we like major gifts. What each organization thinks of as a large or major gift is typically based on the non profits budget size. Smaller organizations may be highly excited about $1,000, $500, or even $250. Larger organizations might need $10,000, $100,000 or $1,000,000 to be as excited. Again, it depends on who you are and what you are used to receiving. But in general, if someone has never giving to you, it is hard to just suddenly go big unless you think you have a connection that helps or a reason to think they want to help you a lot. Think of it as planting a flower. You plant, you remember to water regularly, it takes time, the flower grows, something beautiful blooms. Or you have a great interaction with an individual, you ask for a first gift, you remember to be nice and say thank you, you wait a bit, you ask again and ask for a little more if possible, the gift grows, water, repeat, ask again, repeat, repeat, repeat, you have a big flower garden.
Another type of Individual giving is Planned Giving.
Like the slogans and images above, often associated with Planned Giving is the idea on leaving a legacy and having something grow. Planned Giving is when someone leaves you a gift in their will and the gift comes at the time of death. Often these gifts are much, much larger than annual gifts.
In our next Blog in this series on fundraising we will finish up with some important terms and concepts that all fundraisers should remember and keep at the front of their minds.
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