Show the need, but emphasize the opportunity

By Jim Abernathy, The Grantsmanship Center -

{Centered}: April 2013 (Vol. 6, No. 5) 

Show the need, but emphasize the opportunity

A strong needs section is essential for any proposal, but you should follow it with a convincing argument that your program represents an opportunity to address that need. In "Keeping it Positive and Keeping it Local" (CharityChannel, April 11, 2013), Cheryl Kester says that, while being clear about the severity of the need, you should keep a positive tone about your program's ability to make a difference. She offers these four guidelines: Demonstrate that your organization is well positioned to meet the need. Include stories that show how success is possible. Present a clear and convincing plan to address the need. Instead of begging for help, invite participation in your program.  It's also important to show that your organization's plan for addressing the need is realistic. Illustrating how your program will work in a small community or neighborhood is a good way to make the case that the need can be met. To do this, says Kester, you should use local statistics and tell real-life stories from those communities. If the people you've helped have sent notes or letters of thanks, try to quote these in your proposal.