People like benefits. They like the idea of getting something when they give you something. Yes, for some a warm fuzzy feeling is enough but often when asking for larger chunks of money those benefits become more, and more appropriate.
These are an example for an orchestras with about a $1.2 million budget. The various levels are correct for their budget size and for how charitable giving works in their community. These levels and benefits vary based on size of organization and region. Therefore what one organization considers a large donation may not be the same for another. If you have a $200,000 budget a $500 donation is wonderful. If you have a $20,000,000 budget a $20,000 donation could be great to ok. Use the below to get ideas, but make the benefits your own.
Ok, Letter, Form, Benefits and don't forget the return envelop! Now you are ready to send out an Annual Fund Letter. And just because its an Annual Fund Letter, you don't have to send it out only once a year. For example this orchestra mailed 3 to 4 times a year to remind those who had not yet renewed gifts and ask for new donors. Space it out, do what is best for your needs!
Donor
Benefits for the 2012-2013 Annual Fund:
In appreciation for your generous
support, the Erie Philharmonic is pleased to offer a variety of
benefits:
Contributing Member $1 - $99
- Acknowledgement in concert program books
- Invitation to all Phil concerts and events
Supporting Member $100 - $499
- All of the above, plus
- A voucher good for complimentary admission for two to the Symphonic concert of your choice
Sustaining Member $500 - $999
- All of the above, plus
- Invitation to annual donor holiday reception
- Invitation to Annual Meeting each June
- A special Erie Philharmonic gift
Benefactor Member $1,000 -
$1,499
- All of the above, plus
- Encore Club Lounge guest pass good for admission
to Encore Club Lounge prior to one concert during the season
- Invitation to annual musicians recognition event
Encore Club Bronze Baton $1,500
- $2,499
- Encore Club membership that offers special
opportunities to develop direct links to the musicians and administration
of the Orchestra
- Exclusive Encore Club Lounge admission card. The Encore Club Lounge is located on the
second floor of the French Street lobby and provides complimentary
desserts and wine prior to each Warner Theatre concert.
- Encore Club parking pass for the Northwest
Savings Bank lot at the corner of 8th Street and State Street
good for V.I.P. parking for each Warner Theatre concert.
- Advance copy of Symphonic concert program notes mailed to your
home
- All of the above, plus
- Four tickets to the Erie Junior Philharmonic
winter and spring concerts
- Opportunity to dedicate a piece of music
performed by the Orchestra
- All of the above, plus
- Opportunity to sponsor a musician for one season
- All of the above, plus
- Invitation to annual dinner with the Music Director
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