Social Media - How to Apply it as Technology and Marketing - Part 3

Your Website - A Portal to the World

Let’s think about things as they really are within the New Rules.  Your office is probably open only 5 days a week for specific hours.  Your website is viewable 24 hours a day all the time.  It is what people make a first impression with.  It is where they go when they want to at whatever time they want to.  It is where they want answers when they want them at that moment.

Some simple straightforward guidelines:

·      Content Rich

·      Influencing Buying / Donating

·      Search Engine Marketing

Make the content rich.  Lots of pictures, visuals that are appealing, the right descriptors about them.  And don’t forget the basics – who, what, when, where, and why.

They are on your site; they must have gone there for a reason.  Make it easy for they to buy or donate.

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising. SEM may use search engine optimization (SEO), that adjusts or rewrites website content to achieve a higher ranking in search engine results pages or use pay per click listings.  Ok, for this, hire or talk to an expert.  Know you need it, but I also know I don’t know enough to tell you how to do it.  Call experts when you need them!

Next up will be….. Word of Mouth Marketing.