Word of Mouth Marketing - Girl, I Saw the Best Performance
Last Night
So people are a wonderful marketing tool. When they are happy with what you are doing
they tell lots of people.
Here’s a review of the types of people Gladwell taught us
about:
·
Gladwell:o Connectors
o Mavens
o Salesmen
Paul Gillin tells us about another types of person.
·
The New Influencers:
o
Enthusiasts
Enthusiasts are a variation of connectors and salesmen. Mixed together these traits are people
excitedly telling all their friends how wonderful your organization is.
One of the best ways to let all these types of people spread
the word of your organization (both online and in person) is to spend time
brainstorming Word of Mouth Strategies.
In a class or workshop setting this is where I ask those
attending to brainstorm 10 strategies.
In our online setting here are some suggestions that mix the in person
with the online for an orchestra.
1. Ask
patrons to “Tweet” during intermission and post concert.
2. Link
cell phone rings to programming selections for discount specials.
3. Tell-a-Friend
Forms
a. Make
sure these forms are available on every page of the website and in emails.
i. Make
it fast
ii. Ask
for multiple friends to be suggested
iii. Personalize
as much as possible
4. Offer
certain specials only to your online friends.
a. Will
make these friends feel special and more likely to interact with you
5. Make
sure the appropriate people are blogging
6. Online,
look for other places where people are talking about you and join in
a. Say
thank you
b. Share
information
c. Always
be honest
7. Put
a special offer inside emails that can easily be forwarded to others
8. Plan
an event centered around your online “friends” being in the know
a. Examples
from a past organization - “Where is
Toshi?” Contest (7/20 through 2/26, Arts Fest is a whole town activity over the
weekend of 7/25-7/26))
i. We
had a 6” x 4” poster of Toshi made (it’s bigger than he is). It’s been hanging in one of our office
windows over the last 2 weeks. During
the week of the festival Toshi will be “visiting” various locations in the
Gaffer District (downtown area). This
has been advertised to all our social media friends and info is will be on our
home page for the whole week. Each day
the first three people to email in about where Toshi is will receive a pair of
ticket vouchers for the upcoming season and be entered to win lunch with Toshi
sometime next month. Hints will be given
throughout the day until he is found mostly through the OSFL Twitter and some
of Facebook and MySpace. At the bottom
of the poster is www.OSFL.org so all those
who see it and want to know what is going on will be able to visit our website. In the process we are also enlisting the help
of a lot of area businesses who are excited about the idea.
9. On
an online site, ask weekly questions to create a forum for people to talk and
interact with the organization.
10. Have
an online contest where the first so many people to share some info of yours
win a pair of tickets to an event.
So there are
mine. What others do you have for
getting your fans active?
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