Purpose of Social Media in the American Orchestra Field - Part 3 - Survey Analysis

In November 2011, this survey was emailed to 797 individuals who work for professional orchestras of all budget sizes throughout America.  There were 219 responders, creating a response rate of 27.5%.  The information collected in this survey provides a picture of what symphony orchestras in America are actually doing with social media and what they would like to happen to feel more successful.  The following questions focus on:

·         Defining who the responding orchestras are
·         Who is staffing them and who handles their social media
·         The geographical areas they reside in
·         What types of social media they use
·         The types of social media they have the most participants in
·         How often their audiences interact with them
·         What they feel they are successful at
·         What they would like to be more successful with. 

Figure 1

Of the 797 orchestras that were surveyed, there were 219 responders therefore creating a response rate of 27.5%.  While not all symphony orchestras responded, the percent of responses among the various budget sizes was almost equal, helping to establish a survey that accurately portrays the entire industry.  Figure 1 shows the responders broken down by percentages comparing their various budget sizes.  These percentage breakdowns reflect the same breakdowns of various budget sizes of all American orchestras.

To be continued...