Purpose of Social Media in the American Orchestra Field - Part 3 - Survey Analysis Continued

Ninety-two percent of all survey responders indicated they use social media.  While this is an overwhelming majority it also shows that in a climate where social media is a hot topic for non-profits and for-profits, not every organization is actually using these applications.  This shows that while a significant portion is employing social media, not every organization feels the need to participate in this type of audience interaction.

Figure 5