Purpose of Social Media in the American Orchestra Field - Part 3 - Survey Analysis Continued

Figure 8

Facebook also ranked as the application that organizations had the most followers/friends/fans with an overwhelming 92%.  Twitter was the second most active application with 4%, followed by YouTube with 2%, then MySpace and Flickr with 1%.  The chart below gives the detailed responses.   Orchestras that answered “Other” cited e-blast programs as most active, although as defined earlier these are not actually social media.

As defined in the introduction of this paper, mechanisms that only provide information through one-way communications are not social media.  As e-blasts send messages but do not allow all recipients to respond to all those that the message has been sent to, they are not social media / Web 2.0 applications.

Figure 9

If you are using multiple Social Media sites, on which site do you have the most followers / friends / fans?
Answer Options	Response Percent	Response Count
Facebook	92.5%	172
MySpace	0.5%	1
Twitter	4.3%	8
YouTube	2.2%	4
LinkedIn	0.0%	0
Bebo or Another Blog	0.0%	0
Flickr	0.5%	1
Foursquare	0.0%	0
Google Buzz	0.0%	0
Meetup.com	0.0%	0
Other (please specify)		3
answered question		186
skipped question		34