Sunday, May 5, 2013

Purpose of Social Media in the American Orchestra Field - Part 3 - Survey Analysis Continued


The next survey question then asks what age group orchestras most want to respond to their social media posts.  Orchestras were given the option to respond to as many age ranges as they felt appropriate.  The range of 36-49 ranked highest, followed by 27-35.  These two ranges span the end of the Baby Boomer Generation though Generation X and into Generation Y.

Figure 17

Figure 18

The final statistical question asked if Social Media was seen as an important organizational tool.  One percent responded “No” and 12% were unsure.  The remaining responders were positive about the need for these applications.  Forty-five percent said “Yes, it has some uses” and 42% said “Yes, it is essential towards accomplishing our mission.”


2 comments:

  1. The road to social media success begins with understanding social media's purpose and asking the right questions. instagram follower checker for android

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  2. And also understanding who your audience is and having a goal in mind for your applications. We suggest you read all 17 posy on our study for full analysis, recommendations, and conclusions. Thanks!

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